When ships are waiting to pass the Panama Canal they often use the time to get new supplies and spare parts on board.
” We just did our first successful ship supply delivery to a vessel waiting to pass through the Panama Canal”, Jonas Thoroe, Managing Director, Panama says with enthusiasm and continues:
“This means DSV can transport goods from practically anywhere in the world onto a single ship waiting to pass through the Canal. That’s quite exciting.”
After nine years in DSV, Jonas Thoroe was appointed Managing Director in Panama earlier this year – a country where DSV had not previously been present.
Opening a DSV office in a new country requires a lot of hard work and dedication to create a solid customer base, a good reputation and employing the right people who work the “DSV way”.
Getting ahead with good customer service
Jonas has a clear strategy on how to make DSV stand out from the competition in the Central American country.
“Our main strategy to get a solid foothold here in Panama is simple: provide constant, good customer service,” he says and continues: “Many customers here are not used to the level of customer service that DSV provides, and I hope that our level of service will make DSV stand out from the competition. I train our team to always keep the customer in the loop through constant dialogue. It’s the simple things that make a difference. Delays are not usually something we can control, but keeping the customer advised, we can do. It is paramount to me and it’s how I want us to conduct business.”
Jonas Thoroe, Managing Director and his colleague Annette Harris who is the fiance manager.
Starting from the bottom
DSV is not a well-known transport and logistics provider in Panama and Jonas has to build the DSV brand up from scratch. After five years of working in DSV Mexico, Jonas has a solid understanding of Central America’s way of doing business and his DSV contacts in other Central American countries are a great help too:
“I really appreciate that I can confer with my former boss in Mexico, Managing Director, Søren Jørgensen. He has been a huge part of the growth in DSV Mexico, which has become one of the most profitable DSV countries – so he knows what it takes to build a DSV presence in a country - and the ups and downs that come with it.”
A big market in Panama is export of large wheels for vehicles used in the mining industry: “We have already handled one of these large export projects and we are looking into doing more of them. They require a bit of extra effort, but the team and I really enjoy the challenge,” Jonas tells and finishes:
“Of course, there is still a long way to go before DSV is truly a success in Panama, but I am dedicated to getting DSV on the map and I have great ambitions for our development and growth.”
Learn more about Panama and DSV in the article “DSV opens first office in Panama”