Inbound and outbound logistics for Pokémon in Europe
DSV manages the logistics - for the physical Pokémon
DSV manages the logistics for Pokémon cards and games in Europe. No, you can’t come and chase them in our warehouse in the Netherlands.
DSV will do that for you!We handle not only the incoming logistics from overseas into the European warehouse, we also pick orders and then send them on their way to shops, outlets and collectors all over the continent.
DSV assured our entry into the European market.
Shaun Flanders, Director Inventory & Logistics at the Pokémon Company International
Europe is an important market for the Pokémon Company – especially since the runaway success of Pokémon Go. The cards and games have to be in stock – very short fulfilment times are essential. This means using air freight when necessary.
A total of fifteen people from DSV work in the warehouse and the office looking after Pokémon’s inbound and outbound logistics as well as the picking and packing. Every detail is logged in order to monitor key performance indicators and provide the feedback needed to steer production.
About the Pokémon CompanyPokémon were created by Satoshi Tajiri in 1995 and have since become enormously popular. The Pokémon Company began its operations in Japan in 1998 and has since been in charge of marketing and licensing the Pokémon franchise. The company was founded through a joint venture by three companies – Nintendo, Game Freak, and Creatures.
Its head office is located in Tokyo and its European office is in London.
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