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Running the inbound logistics for performance athletic apparel and footwear

Under Armour has been producing high-quality branded sports apparel and footwear since 1996, with the mission ‘to make all athletes better’. "This includes recreational athletes too, just like myself," says Frank van Overbeek, who is in charge of operations for Under Armour in Europe, Middle East and Africa.

Under Armour was founded by ex-American footballer Kevin Plank. The company first got to know DSV Solutions in 2010. "We met with DSV in our search for a new partner. They offered the best price/quality ratio and we had a good feeling about the company and the people," explains van Overbeek.

Fast implementation

It was a feeling that proved to be right, because in only three months – DSV had moved all Under Armour’s inventory to its logistics centre in Venlo and also had the pick and pack operation up and running. What’s more, DSV’s IT team supported Under Armour’s IT department in Baltimore with the installation of their Manhattan warehouse management system, and was even able to suggest areas for improvement.

Short lead times

Van Overbeek is also impressed by the very short lead times that DSV achieves for Under Armour’s three different order flows for wholesalers, distributors and e-commerce. "DSV processes the inbound flow of goods within 24 hours, fully in line with our requirements. Inbound throughput time is a key performance indicator (KPI) we discuss every month at our regular meetings with DSV," he adds.
DSV proved to us that they are willing and able to provide manpower for our needs - which is something vitally important for us. They also respond flexibly when it comes to the unusually rapid growth of our business.

 Frank van Overbeek, Under Armour

Smooth collaboration

"At DSV Solutions, they have a clear understanding of what Under Armour needs in terms of service. Both our companies have similar corporate cultures which makes for very smooth collaboration," concludes van Overbeek.

About Under Armour
Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer and distributor of branded performance athletic apparel, footwear and accessories. Designed to make all athletes better, the brand's innovative products are sold worldwide to consumers with active lifestyles. The company’s Connected Fitness™ platform powers the world’s largest digitally connected health and fitness community.

Is your company in the fast-moving fashion or sports apparel business? Contact us to find out how we can improve your logistics operations and turn your supply chain into a competitive advantage.

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