Global reach, local expertise
Originally a US-based company, Allbirds has evolved into a global phenomenon with a strong presence in the UK. DSV fulfils all UK e-commerce orders for Allbirds as well as retail fulfilment for Allbirds’ four shops in London. In this story based on an interview with Stephanie Elliott, Senior Supply Chain Manager at Allbirds, we explore the details of the warehouse operation by DSV for Allbirds in the UK market.
DSV's involvement starts from the moment inbound orders arrive as pallets at the Stoke-on-Trent warehouse. The process involves storage, fulfilment of e-commerce and retail orders, and the handling of returns with our team handling the quality checks on returned goods, ensuring they either re-enter the stock or find a purpose through donation.
A trusted partnership
The alliance between Allbirds and DSV is not a recent development; it spans several years, dating back to Allbirds' inception in the UK. Despite having options to explore other 3PL logistics providers, Allbirds has consistently chosen to stay with DSV, a testament to the trust and reliability that the partnership embodies.
What sets DSV apart, according to Stephanie Elliott, is the extensive capabilities it offers. Allbirds benefits from a dedicated account manager who oversees all operations, from warehousing to outbound shipping. This streamlined communication ensures that all aspects are efficiently managed, providing a cohesive and responsive experience for the company.
Tailored solutions and flexibility
DSV's commitment to providing tailored solutions is exemplified in their collaboration with Allbirds during a business opportunity. When Allbirds entered into a contract with a UK premium retailer for drop shipping, they were met with a number of criteria from the partner, which DSV's operations and IT teams navigated and managed successfully, meeting the requirements and showcasing DSV's flexibility and collaborative spirit.
Stephanie highlights the efficiency brought by DSV's eVisibility tool. Allbirds utilises this tool for self-service, gaining real-time insights into various aspects such as order volumes, inbound goods, returns, and daily inventory levels. The tool empowers Allbirds' team to maintain a comprehensive overview and make informed decisions regarding stock and product orders.
A culture of care
The Stoke site, where much of the collaboration unfolds, boasts a positive work culture. Stephanie notes the unique blend of a global logistics powerhouse with a local touch, emphasising a feeling of familiarity and genuine care for Allbirds' business.
In essence, the Allbirds & DSV partnership is grounded in reliability, effective communication, and a shared commitment to simplifying operations. It's a story of a global brand finding a dependable logistics ally that values substance over grandeur.
Our Solutions warehouse in Stoke, UK
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